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LA Works dons denim for a cause Employees participate in Lee National Denim Day®, the largest single-day fundraiser for the fight against breast cancer Irwindale, CA, 9/7/06 – October 6 won’t be any ordinary casual Friday at LA Works. The denim worn on this day will not only be worn for comfort, but it will also make a powerful statement for an important cause. As Lee National Denim Day moves into its second decade, LA Works is gearing up to participate in their 5th year of the grassroots program which has raised more than $61 million for breast cancer research. Participants are encouraged to wear denim in exchange for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds will be used to support a groundbreaking scientific project to detect breast cancer in its earliest stage. They will also help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as support grassroots programs across the country. “Lee National Denim Day is extremely important to our employees, as many of them have been personally touched by the disease,” said Sal Velasquez, CEO. “We enjoy participating because it empowers everyone to make a difference in the fight against breast cancer, it’s a great educational program within our work walls, and it is easy for us to implement.” “The enthusiastic support we get from companies, organizations and schools every year is overwhelming,” said Liz Cahill, director of advertising and public relations for Lee Jeans. “The $5 you might normally have spent on lunch has an amazing impact when combined with the donations from people nationwide. It is millions of individuals who participate that make this program a success.” The Entertainment Industry Foundation, as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. EIF is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, and providing funds to advance early detection and treatment research, as well as support to community programs that assist the millions of women and their families at risk of or affected by cancer. For questions about EIF’s women’s cancer programs and information about breast cancer, visit eifoundation.org or call 800-426-0010. Lee Jeans is a division of VF Corp. (NYSE: VFC). Headquartered
in Merriam, Kan., Lee manufactures and markets brand denim, casual pants,
shirts, fleece and knit apparel. A brand committed to the community, Lee
Jeans founded and annually underwrites Lee National Denim Day, the largest
single-day fundraiser for breast cancer. VF corp. is the world's largest
apparel company and a leader in jeanswear, intimate apparel, knitwear,
workwear, playwear, and daypacks. Its principal brands include Lee, Wrangler,
Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, JanSport,
Eastpak, Vans, Earl Jean, Nautica, The North Face and Napapijri. For more information about LA Works, contact: Sandy Meza, Public Relations and Marketing Specialist |
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