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LA Works dons denim for a cause
Employees participate in Lee National Denim Day®,
the largest single-day fundraiser for breast cancer.
Irwindale, CA. October 7, 2005 - October 7 won't be just another 'Logo'
Friday, at LA Works. The denim worn on this date will have significant
meaning to the employees electing to join millions of others across the
country by participating in Lee National Denim Day. The grassroots event,
created to raise funds for breast cancer, will celebrate its ten-year
anniversary, and LA Works' employees will in turn celebrate their fourth
year of participation.
Each year, Lee Jeans designates one day as Lee National Denim Day and
invites people to wear denim to work in exchange for a $5 donation to
the Susan G. Komen Breast Cancer Foundation. In celebration of the program's
10-year anniversary, this year's fundraising goal is $10 million, an amount
to which LA Works is working hard to contribute.
"Lee National Denim Day is important to our agency and its employees,
as many of them have been personally touched by the disease," said Sal
Velasquez, CEO. "We are happy to participate because it empowers everyone
to make a difference in the fight against breast cancer."
"The enthusiastic support we get from companies, organizations and schools
every year is overwhelming," said Kathy Collins, vice president of marketing
communications for Lee. "The $5 you might normally have spent on lunch
has an amazing impact when combined with the donations from people nationwide.
It is millions of individuals that make this program a success." One hundred
percent of every dollar raised through Lee National Denim Day goes directly
to the Komen Foundation to support breast cancer research, education,
screening and treatment programs that might otherwise go unfunded.
Seventy percent of donations from Lee National Denim Day help fund the
Komen Foundation Award and Research Grant Program, which funds groundbreaking
breast cancer research, meritorious awards and educational and scientific
conferences around the world. Fifteen percent of proceeds go toward local
education, screening and treatment programs nationwide to fill gaps in
communities other programs may overlook. The remaining funds raised on
Lee National Denim Day help support educational efforts through the Komen
Foundation's award-winning Web site, www.komen.org, which provides the
latest breast health and breast cancer information.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by
Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died
from breast cancer at the age of 36. Today, the Foundation is an international
organization with a network of more than 75,000 active volunteers working
through local Affiliates and events like the Komen Race for the CureŽ
to eradicate breast cancer as a life-threatening disease. For more information
about breast health or breast cancer, visit the Foundation's Web site,
www.komen.org, or call its National Toll-Free Breast Care Helpline, 1.800
I'M AWAREŽ.
Lee Jeans is a division of VF Corp. (NYSE: VFC) headquartered in Merriam,
Kansas. Lee Jeans founded and annually underwrites Lee National Denim
Day, the largest single-day fundraiser for breast cancer. VF corp. is
the world's largest apparel company. Its principal brands include Lee,
Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of
France, JanSport, Eastpak, Vans, Earl Jean, Nautica, The North Face and
Napapijri.
For more information about LA Works, contact
Sandy Meza, Public Relations and Business Services Coordinator
LA Works
(626) 960-3964 ext. 2224
julie.yue@laworks.org
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